Category:

Business Growth

Tips for business owners looking to improve their business’s online visibility.

How the Right SEO Strategy and High-Quality Content Writing Services Can Make Your Business Soar Higher

by The Writer Mom Published: February 8, 2025

written by The Writer Mom

Today’s digital landscape has become even more competitive, making it harder for small businesses to gain a following and a good customer base. As a business owner who has tried so hard to create a strong online presence to gain more reach, you might already have realized that simply having a website is not enough—you need to have a solid search engine optimization (SEO) strategy and high-quality content published on your website to truly stand out. When executed correctly, these two elements can significantly increase your visibility, attract more customers, and ultimately boost your revenue.

Why SEO Matters for Your Business

Short for search engine optimization, SEO is a process used to improve the visibility of websites on search engines such as Google, Bing, and Yahoo. When done correctly, SEO can help your website rank higher in search results, making it easier for potential customers to find your business.

Benefits of SEO

SEO offers a number of benefits, including the following:

Increases visibility and organic traffic: The right SEO strategies can help put your website at the top of search engine results, leading to a surge in organic traffic. Organic traffic means that your visitors find your site naturally through the use of relevant keywords when doing their search for products or services. Higher rankings in search results mean more clicks and more visitors to your website.
Cost-effective marketing: Because SEO focuses on organic traffic, you do not need to pay for costly advertisements to generate consistent leads.
Builds credibility and trust: Websites that appear on the first page of Google are often perceived as more trustworthy and authoritative. This helps in establishing your website’s credibility among your target audience.
Improves user experience: Search engine-optimized websites are easier to navigate and are often more visually appealing. They are also faster to load, user-friendly, responsive, and mobile-friendly, leading to a better user experience.
Enhances conversion rates: When your website ranks well for relevant keywords and offers a good user experience, it is likely to attract more users who are actively searching for what you offer, increasing the chances of converting visitors into customers.

The Role of Content Writing in SEO

High-quality content writing is crucial in any SEO strategy. Without it, any attempt at optimizing your website will certainly fail. The content published on your website is key in engaging and informing your audience.

Here are the reasons why quality content matters in search engine optimization:

Provides value to the readers: Readers come to websites for a reason–that is, to find answers to their questions or to know details about a product or service. Having well-written, engaging, informative content on your website can help position your brand as an industry authority.
Improves search engine ranking: Quality, well-search engine-optimized content helps position websites in searches, thereby improving rankings and visibility.
Boosts engagements and shares: A well-thought content writing strategy that includes the consistent publication of fresh, engaging, and relevant content encourages readers to keep coming back to your website, interact with your brand, and share your content on their social media profiles, helping improve your brand’s reach.
Enhances link building: Quality, engaging, and informative content attracts backlinks from reputable websites, further strengthening your brand’s credibility and improving your website’s search engine rankings.
Supports on-page SEO: The consistent publication of content that contains relevant keywords, headings, internal links, and meta descriptions boosts the likelihood of search engines indexing and ranking your pages.

What is the Right SEO Strategy?

In order for it to work, an SEO strategy should include a comprehensive approach focused on maximizing the impact of SEO and content writing. An SEO strategy should align with the goals of the business and the needs of the target audience.

Here are the key components of an excellent SEO strategy:

Keyword research: This includes identifying the most relevant and high-traffic keywords related to your industry. What keywords are used by your target audience to search? How many users are using such keywords to search? Incorporating the right target keywords naturally in your content can help your website rank better in search engine results.
On-page optimization: Make sure to write meta descriptions and use alt-text images in your content to improve search engine visibility. Also, use proper headings and subheadings for better readability. Additionally, don’t forget to use keywords in your titles, headings and subheadings, meta descriptions, and images.
Content creation: Consistently publish high-quality, engaging, and informative content that provides value to readers. Avoid stuffing your content with keywords; instead, place keywords naturally to enhance the content’s readability, always keeping your readers in mind. You can publish both long-form and short-form content to cater to different audience preferences. They can also be a mixture of blog posts, articles, white papers, case studies, and guides.
Technical SEO: Make sure that your website loads quickly and is mobile-friendly. Optimize images and use caching to improve the loading speed of pages. Check for broken links and fix if there are any. Enhance navigation for better user experience and submit a sitemap to search engines for better ranking possibilities.
Link building or Off-page SEO: Get quality backlinks from other reputable websites in your industry to improve your domain ranking and credibility.
Performance monitoring and strategy adjustments: Track essential data such as your website’s performance (including page views, bounce rates, unique visitors, etc.) and the latest trends using analytics tools. Accordingly, refine your SEO and content strategies.

Conclusion:

Using the right SEO strategy, together with high-quality content writing services, is crucial for business growth in the digital landscape. By investing in expert SEO and professional content writing services, you can improve your business’s online presence, boost your website’s search engine rankings, attract more visitors, and ultimately increase the likelihood of conversions. If you want to stay ahead of the competition, it is crucial that you prioritize SEO and content marketing as important elements of your digital marketing strategy. By using the right approach, you can take your business to new heights of success.

Published: February 8, 2025 0 comments

Business Growth

Different Ways to Organize Your Office

by The Writer Mom Published: March 5, 2023

written by The Writer Mom

Your workplace can greatly affect your level of performance. An organized office can boost your performance, while a disorderly one can make you feel stressed and can only cause distraction. You can organize your office the way you can benefit from it the most. You can make it snazzy, luxurious, or even chic – any way that will give you your very own comfort zone inside the office. All you need is to bring out that creativity and wonderful imagination inside of you and you are sure to be working in your own ideal place in no time. The following are some of the helpful tips on how you can organize your office and make it more attractive:

Box Them Up: In any office, the organization of things should be noted first. You cannot expect to work well if your office is in a lot of mess; mess can potentially make you lose your concentration. As you organize your office, you can also incorporate style with it. You can keep your things in bins and boxes, which can make your office look more fashionable.
Nice Neutrality: If you undergo a lot of stress from your work and you want to be calm most of the time, you may consider transforming it into something which radiates neutrality. You can choose neutral as your base hue if you want to have serenity inside your office, along with the use of a single color or two to create the feeling of office bliss. These colors can greatly relax the overall atmosphere inside your office and even find some time to adore them.
Creative Thinking: Your workplace does not have to consist only of the boring office furniture. You can think of something that is unexpected – for example, an old dining room sideboard can be your file storage. This not only makes your office look a little more astonishing, but also gives you the opportunity to use things you may not have thought of as still valuable to you.
Pretty Eyesore: Everything gets so unruly with time and your office is one of them. You cannot expect it to be as neat as how your day started. Though things may get out of hand, there is an actual solution that can make the office disarray to be less painful. Go for the pretty things, such as pretty and colorful notebooks and pens, which you think are something less than an eyesore than the average ones.
Organized and on Display: Your empty pasta jars can be among the things that you can bring to your workplace to make it trendier. These innocent jars can organize your office in a way you do not know as they can be used to store your paper clips, washi tapes, and other craft supplies. Simply peel the label off, clean the insides, and if you want, you can make them look more chic by adding some designs. You can now have a pretty little storage that will also provide a great display for your office.

As you can see, you do not have to spend a lot of money when you organize your office. With your old and used things, you can arrange your items where you can work better and more efficiently.

Published: March 5, 2023 0 comments

Business Growth

Why Businesses Operating in Non-Tech Industries Should Hire a Fractional CTO

by The Writer Mom Published: October 25, 2022

written by The Writer Mom

The popularity of the Internet has opened a number of possibilities for entrepreneurs and large corporations regardless of whether they belong to the tech or the non-tech industries. These days, businesses can now attract customers not only from their own locality but from around the world as well. Targeting and gaining more customers, though, involve more than just advertising the products and services of a particular business. For a business to gain better leverage across markets, it has to use technology-based processes that may require a lot of hard work and enough knowledge on the latest technologies.

For instance, a start-up business needs to have a strong online presence in order to reach a wider range of customers. To achieve this, the business has to put up a website and create social media accounts. The creation of a website may seem like a simple task, especially with all the free platforms available online. But what many do not know is that websites, particularly those used for business purposes, should be created with proper planning and with the right designs and features for it to work as intended. For this purpose, business owners should forego using a free platform and instead have a professionally created portal designed specifically for their needs. Apart from website design, business owners also must consider getting all the right extras that will help protect their business and their customers as well. Websites, as everyone may already know, are prone to cyber hacking that put business owners and their customers in danger of privacy breach.

But what if the business is a start-up and do not have the means to hire its own manpower to handle the technological aspect of the business? What if the business owner is not techy enough to understand the technological advancements required to keep the business running smoothly? This is where hiring a Fractional Chief Technology Officer (CTO) comes in handy.

What is a Fractional CTO?

A Fractional CTO is just one of the many types of CTOs that can be hired to help with the technological aspect of running a business. Other types include interim CTO, part-time CTO, and full-time CTO.

Unlike all other types of CTOs, the Fractional CTOs can be hired by companies for only a fraction of the project duration and for a fraction of the project’s entire cost. This means that they can be hired only as the need arises. This type of CTO is best for start-ups and small businesses and even for large organizations that do not have a need for a full-time CTO.

What a Fractional CTO Can Do for Non-Tech Businesses

It does not matter whether the business is in the tech or the non-tech industry. Any type of business that needs to use technology in its operations can make use of a Fractional CTO to help achieve its objectives. Below are just some of the many responsibilities that these professionals can handle on behalf of the business owners or the management:

Collaborate with developers and the IT department regarding the best actions to take to improve the websites, online presence, and other technological processes required for better business operations
Oversee the maintenance of computers and computer-related operations
Establish a solid technological strategy that can help the business reach its objectives
Create and manage product road maps
Develop a scalable product
Manage company infrastructure
Map out strategies that may help solve technological problems within the organization
Ensure that technology is properly distributed not only among the company’s internal IT teams but also among customers
Establish partnerships with technology vendors
Ensure that the right technologies are used and utilized by the right staff

Overall, a Fractional CTO can offer a cost-effective management of the company’s entire technological department.

A Fractional CTO is perfect for small businesses and start-ups. They are also good for large organizations that have less experienced top-level managers. These professionals can help mentor newly hired executives and can assist in creating an efficient IT team.

Published: October 25, 2022 0 comments

Business Growth Technology

Why Small-to-Medium-Sized Businesses Need Orchestration Cloud Software

by The Writer Mom Published: October 25, 2022

written by The Writer Mom

Small-to-medium-sized businesses (SMEs) are crucial in the creation of jobs and earning opportunities. They are considered as drivers of economic growth and development. They help people across varied levels of society to find self-gratification by earning for themselves and their families.

Problems Faced by SMEs

Despite the continuous growth of SMEs, it cannot be argued that they face certain challenges that make it difficult for them to grow. Below are some of the challenges that most SMEs face:

Lack of funds. Most SMEs have difficulty raising money. It is often hard for them to gain access to finance. Most, if not all banks often prefer to offer financial help to large corporations because of they have lower risks of default.
Limited resources. Most SMEs have limited access to the right markets, technology, skilled manpower, and market information.
Subject to instability. SMEs often bend during hard times. Most may not be able to continue when met with certain issues.
Lack of entrepreneurial know-how, zeal, and capacity. Most SME owners are still in the process of learning different strategies of the business. Since they are mostly on their own, they may not be able to continue once they are faced with serious issues.
Cannot compete against larger firms in terms of product innovation, technological processes, organization, and R&D expenditure. This is because they do not have ample funds and resources to spend on innovation, organization, technological processes, and many more.

Most SMEs also have limited information structure. They also face high market competition.

How SMEs Can Tackle Development Challenges

Small-to-medium enterprises may face a number of challenges that deter them to grow as much as they would like to, but this does not mean that they cannot go past these hardships. There are ways to tackle these challenges and some of them are the following:

Diversifying their finance channels. Most banks stay away from SMEs because of their unstable cash flows. Banks, however, are not the only means for SMEs to gain financing. They can get financial assistance from other sources, such as the government and credit companies. Governments often have programs designed specifically to help SMEs with their financial issues, helping them get to their feet and gain momentum. Private credit companies also offer SMEs financial assistance.
Collaborating with other businesses with better access to resources. Collaboration is also key to gaining new knowledge on business processes, technological advancements, and many more.
Gaining more knowledge about the industry. This helps them keep track of the changes and latest market trends in the industry.
Automating repetitive tasks and consolidating business processes. Automation helps in keeping processes easier. It also helps SMEs keep track of everything business-related without too much difficulty on their part.

Orchestration Cloud Software and Why Small-to-Medium Enterprises Need Them

An orchestration cloud software is a tool that helps ease the day-to-day operations of businesses no matter their size. This software is especially beneficial to SMEs as it can take loads of work off their staff who may already be swamped with various responsibilities. The use of an orchestration cloud software offers the following benefits to SMEs:

Enhanced efficiency in the workplace. Workers no longer have to manually perform certain tasks. Processes, such as work scheduling and initiating plans can be automated, allowing both higher management and their staff to have more time on the more important aspects of the business. Automation also increases efficiency because it reduces the potential of workers to commit mistakes.
Automatic monitoring of conditions in the workplace. The software can automatically give alerts and reports when unexpected conditions happen in the workplace. It can also help find the problem and formulate solutions.
Simplify data integrations across channels. It can also automatically apply the right governance and security policies.

Overall, an orchestration cloud software can help SMEs manage their various business operations better. Even if they lack the know-how on certain processes, they may still gain the potential to grow their ventures when their processes are automated. Automation keeps loads of work off their shoulders. It also helps them to become more competitive. It can even help them keep track of their finances, allowing them to find better solutions to problems that they may face along the way.

Published: October 25, 2022 0 comments

Business Growth

Wealth Building Strategies for Individuals and Businesses

by The Writer Mom Published: January 25, 2021

written by The Writer Mom

There is no secret formula for building wealth and growing finances. It is all about being diligent in your goals, educating yourself and learning the fundamentals of finances, understanding the risks and the rewards involved in every investment, and investing appropriately. If done right, all your efforts can result in lifelong financial freedom and wealth that you may likely be able to extend to your beneficiaries.

Many people struggle with growing needs. More often than not, they spend more than what they earn. Their salaries are also reserved for paying loans instead of growing their savings. This is wrong. When money is going on a cycle of earning and payment debt and going into debt again, it can be a great recipe for disaster. Refrain from going into this route. Grow your wealth instead of growing your debt. How? Here are some wealth-building strategies for your personal finances and for building your business.

Be Optimistic

Wake up each day with a positive mindset. Always believe that there will always be ways to grow and achieve your financial goals. Being optimistic affects your mood and in turn, your relationship with clients. Happier people attract, and they draw positive people around them, too. From a business perspective, optimism attracts more customers who are willing to positively invest and spend money on your business.

Ward away negativities. They can do nothing but hinder your growth.

Invest in Yourself

Gain enough knowledge about the ins and outs of business and invest in educating yourself about finances. Financial literacy enables you to see clearly which types of investments and money-budgeting techniques can help you reach and achieve your goals. With proper education, you will be able to better leverage your finances to generate more profits and sales in any business you engage in. Financial literacy also helps you decide on lifestyles that are ethical and sustainable for you in the long term. ; ;

Put Goals in Writing

There is a reason why businesses are recommended to have a business plan. Writing down goals can help keep you on track of your objectives. It keeps you motivated. Whether your purpose is to build personal wealth or to grow the finances of your business, always make it a point to get your plans in writing. Write down your goals and the strategies you wish to take to reach your objectives and never waver your resolve. Write down the expected obstacles and their possible solutions as well. This will help your journey to financial freedom easier with every step.

Invest in Professional Expertise

Sometimes, seeking the help of financial experts can help us realize our wealth-building goals faster. For instance, a virtual CFO can do wonders for businesses. Virtual CFOs or chief financial officers can help build a concrete strategy for debt management and reduction, aid in vision casting and calculated goal creation, identify and analyze opportunities, set up contingency plans, and methodically manage and forecast cash flow within your organization. A CFO can also help you create a strong plan for turning your business into lasting wealth that you and your heirs can enjoy for years.

Maximize All Possible Income Streams

Never rely on only one income source. Learn to diversify. If you are earning a monthly salary or earning a few dollars from your business, seek other modes of earning. Invest in rental properties, stocks, mutual funds, and many other modes of income-generating activity. Get a side hustle that will earn you passive income and add to your monthly income stream. This way, if one of your income-generating pursuits fail, you will still have other means to generate money from.

Save

Spend only on important things. If you have to spend on unnecessary items as a reward for your hard work, make sure that you have saved enough first before splurging on things. Budget everything well, giving priority to saving than spending.

Of course, rewarding yourself from time to time can greatly motivate you to do better. But always make it a point to put money on your savings account first before spending a penny. Additionally, always spend only what you can afford. Never ever spend on impulse. Setting a budget for everything and sticking to it can lead to extensive rewards in the future.

Remember, building wealth does not happen overnight. You may have to go through several obstacles before you reach your goals, but do not mind the setbacks. Learn every step of the way instead and make each difficulty part of your learning process. With perseverance and determination to achieve your goals, you will be one step ahead of reaching every target you have set for yourself.

Published: January 25, 2021 0 comments

Business Growth

How to Start Selling Online

by The Writer Mom Published: August 29, 2020

written by The Writer Mom

Working from home has become the new normal these days and e-commerce has become even more popular. With social distancing implemented in all areas, it has become quite tasking to go grocery shopping in brick and mortar stores. Fortunately, technology has made it possible for us to do our shopping at the comfort of our homes. As long as you have internet connection, online shopping will be a breeze.

But how about entrepreneurs who have been used to selling goods the traditional way? How can they shift from selling goods on their physical stores to selling online? For those who want to start a career on online selling but do not know how and where to begin, below are some useful tips on how to start selling online.

Know What You Want to Sell

The first step to selling online is knowing what to offer to the consuming public. Would you want to offer them certain products or would you want to sell professional services? Whichever you choose, be sure to narrow down your choices and focus on a particular niche. Working on a particular niche can help you cut down on competition better and widen your chances of success.

Choose an Industry You Are Passionate About

Selling online is like any other type of business. If you want to succeed, you should choose to sell products or services that fall under your passions. When you do something that you love, work does not seem like work at all and things can seem to get easier despite obstacles. On the other hand, when you work on something that you never liked or wanted, any problem that occurs in the business, no matter how small, could seem ginormous to you. Taking on a venture that you are never passionate about can only add to your stress overtime. Having your heart fully on something you are doing, however, can lead to better success in the long run. Once you have decided on what to sell online, it is time for you to find suppliers.

Decide on Whether You Will Be Stocking Inventory or If You Want to Dropship

There are two ways to do business online – have your own stocks ready or dropship from a trusted source. Both have their own advantages and disadvantages. Having stocks on the ready makes it easier for you to sell and gain trust among your customers. It also means you have control on when to ship the items you have sold. Furthermore, you will have an idea on the quality of the products you are selling. The only downside to this is you need to shell out some capital to run your business.

Dropshipping is an excellent choice for those who do not want to shell out some capital or simply do not have the financial means to start their online business. With dropshipping, you only need to post the products online and then leave the shipping to the company or website owner. While this may be a good choice, dropshipping does not allow you to have control over the quality of the products you are offering to your customers.

Build Your Online Shop

Once you have decided on what products or services to sell, you can now build your online shop. There are a number of online platforms where you can sell and build your online brand. These include Facebook, Lazada, Shopee, Zalora, Amazon, and EBay to name a few. You can also create your own online store by building a website for your business.

Market Your Business Online

Whether you choose to dropship or have your own inventory, and whether you choose to build your website or use other selling platforms, marketing your business online is crucial. Marketing is the heart of any business. Without it, chances are your target market may not know that your business exists. Using the right marketing strategies can help your business get a steady flow of customers. Your online marketing efforts can include the use of social media like Facebook, Twitter, and Instagram, or you can use paid advertising, search engine optimization, and email newsletters.

Choose Your Shipping Method

Shipping is an important aspect of e-commerce or online selling, especially if you are offering tangible goods and physical products. Decide on which courier you want to use for shipping your merchandise to customers and know whether you want to offer cash on delivery (COD) or ask customers to pay for orders first before shipping any sold goods. You also have to choose whether you will be giving your customers free shipping or let them shoulder all the shipping fees.

Once your business has taken off and you start to receive orders, make sure that you are able to process orders right away. As much as possible, do not keep your customers waiting. If you make customers wait too long for the delivery of their orders, chances are they might cancel and look for another online shop to order from.

Published: August 29, 2020 0 comments

Business Growth

E-Commerce and Its Business Advantage During the Pandemic

by The Writer Mom Published: May 27, 2020

written by The Writer Mom

While majority of business sectors around the world are reeling from the economic crisis caused by the new coronavirus disease 2019 (COVID-19) pandemic, there is one sector that seems to be entirely resilient against the economic downturn happening all over the globe – the e-commerce industry. According to research done by Ipsos, consumer behavior have changed and many are now purchasing online instead of in-store.

What This Means to Businesses

The mandatory closure of stores and the stay-at-home orders of many countries due to the COVID-19 pandemic has radically changed the purchasing behavior of many consumers. Pre-COVID, many consumers preferred to go shopping in brick-and-mortar stores to personally see and touch the products they wanted to purchase. COVID-19 has changed all these – many consumers are now downloading grocery apps and ordering items online. Businesses and consumers are now interacting more online and e-commerce has boomed even more at an unprecedented pace. Buy Online Pick-up In-Store (BOPIS) is also fast becoming the norm. This acceleration of consumers’ structural shift towards e-commerce and online interaction means that brands and businesses, particularly those who have not been using the power of e-commerce pre-COVID, should now change their means of doing business. They should now start adopting and using technology to meet their customers’ needs.

How You Can Use E-Commerce to Leverage Your Business During the COVID-19 Pandemic

Getting into e-commerce is one of the best business strategies to implement these days for business owners and first time entrepreneurs. E-commerce makes it possible for brands to stay current and accessible despite the economic downturn. With e-commerce, you as a business owner can still connect with consumers even if they are quarantined at the safety of their homes.

What is E-Commerce?

If you are planning to get your business online and join the e-commerce bandwagon, you should first know the fundamentals and understand how e-commerce works. Basically, e-commerce or electronic commerce is the process of buying or selling of goods, products, and services online. In this type of business, all types of transactions, including the selling and purchasing of goods or services, monetary payments, and even transfer of data are done through the Internet.

What E-Commerce Model Will Work Best for You During and After the COVID-19 Crisis?

There are several different types of e-commerce. These include Business to Business (B2B), Business to Consumer (B2C), Customer to Business (C2B), and Customer to Customer (C2C). The terms themselves are explanatory, so I will not delve deep into the explanations of these different types. I will however, be publishing separate blogs for each type soon.

The COVID-19 pandemic has paved the way for new brands and products to successfully make it into the online market. The crisis has led to the closure of many brick-and-mortar stores and it has hindered many well-known brands to continually produce their products. As a result, many consumers have turned to new and upcoming brands. According to Ipsos, 38% of consumers who have switched brands during the pandemic are likely to use the same brands after the crisis ends.

What does this mean for you and your business? It means that whatever e-commerce model you choose for your business, you have to make sure that your products, your brand, or your services should be something that consumers really need whether there is a crisis or not. You do not have to stick to selling well-known brands online to be successful in e-commerce. You only need to find the right product that people will certainly want to purchase during and after the crisis is over.

Published: May 27, 2020 0 comments

Business Growth

Business Strategy: How to Bounce Back After the COVID-19 Crisis

by The Writer Mom Published: May 7, 2020

written by The Writer Mom

As the new coronavirus disease 2019 (COVID-19) continues to spread its deadly tentacles across the globe, more and more industries suffer from temporary closure and non-operation. This leads to a domino effect, with thousands of people losing their jobs and means of living. Both employees and employers alike are forced to stay at home while frontliners do their jobs in battling the virus.

Business owners, however, are resilient and are trying their very best to outmaneuver the massive challenge that COVID-19 brings. There is too much uncertainty regarding the future of all businesses and the world’s economy, but the ambiguity of what is to come is enough to inspire businesses to think of ways to bounce back even when the virus is still raging chaos around the globe.

COVID-19’s Impact on Business Operations

The processes of most businesses are severely impacted by the new coronavirus disease. According to Gartner’s business continuity survey, 11% out of their 1,500 respondents said that their businesses are relatively or very unprepared for the impact of the pandemic. Fifty-seven percent said that they are likely to continue but at a reduced pace, while 16% said that their business operations are likely to be severely restricted. Only 2% said that their operations may likely continue as normal, while 1% said they might discontinue their business operations altogether.

Around the world, millions of businesses are severely affected by lockdowns and quarantine restrictions. Only a few of these businesses survive; majority have been forced to shut down operations.

COVID-19’s Impact on Consumers

The COVID-19 crisis has inarguably changed the consumers’ buying and spending habits. With social distancing now the new normal in communities, going to bars and restaurants as well as buying from malls and retail stores have become a thing of the past, at least temporarily. Some industries and product categories, however, are enjoying growth in sales. Transactions in medical supplies, for example, are experiencing a huge spike, even outpacing some food products. More and more consumers also seem to purchase canned and dry goods more instead of buying perishable goods. Online purchases have also skyrocketed as consumers adapt to the new normal of staying indoors and doing cashless transactions.

How Can Businesses Bounce Back After the COVID-19 Pandemic?

In this time of crisis, businesses must explore new ways to sustain their operations. Taking into account data on consumers’ movement during the crisis, they should be able to generate action plans on how they can continue their operations and serve their target market. While traditional business processes have been hampered by the pandemic, new technologies present viable options that can serve not only businesses but their target markets as well.

So, how can businesses bounce back after the pandemic is over? Here are some possible solutions:

Businesses Must Adopt New Work Processes

The impact of COVID-19 has this message to all companies regardless of size – they should re-evaluate their processes of doing business and they should do it at an unprecedented speed if they want to curb potential revenue loss. They must also restructure their business models to cater to the changing work environments and the manner by which consumers are responding to the global crisis. Moreover, they should be able to establish a set of cohesive leading practices that can be used now and after the crisis is over.

Businesses Must Use Service-Automation Strategies

Today’s technologies provide companies the ability to adopt enterprise solutions that may be helpful in sustaining crucial operations. Customer care, for instance, is a crucial business process that require utmost attention. With the large growth of e-commerce and with more customers turning to online shopping and cashless transactions, companies must also be able to meet the growth and surges in demand. This could mean hiring more people to man their e-commerce operations and enhancing their customer care services to meet the needs of consumers. Even then, the huge demand can overwhelm the workforce and may result to adverse outcomes in the business perspective. It can also be hard for businesses to keep track of all business transactions if they do not have automated strategies, such as Business Process Automation, put in place.

Business Process Automation is a method that uses technology to execute recurring tasks or business processes. Automation can replace manual effort and can help minimize cost. It can help streamline business processes, leading to greater efficiency in production, employee onboarding and supervision, customer-tracking, and customer-care. Business Process Automation or digital transformation can help standardize operations leading to customer satisfaction.

Businesses Must Enhance Contact Center Management

Consumers are an important aspect in any business. Without them, no business can thrive. If business owners want their companies to prosper during and after the crisis, they should focus not only on their production but also on customer satisfaction.

The COVID-19 crisis has adversely affected the emotional state of most consumers. The pandemic has instilled in them a combination of fear, frustration, and uncertainty. The manner by which a business answers their concerns can either increase positive perception on their brand and lead to customer loyalty post-COVID or drive them away. That is why enhancing contact centers are crucial. Businesses should be able to provide compassionate customer service at all times and give them an accessible channel to ask questions and communicate their concerns.

Published: May 7, 2020 0 comments

Business Growth Digital Marketing

Tips on Writing The About Us Page of Your Website

by The Writer Mom Published: March 27, 2013

written by The Writer Mom

A lot of business websites have their respective “About Us” page, but not all website owners put in enough effort to maximize this page. They treat this page as an afterthought rather than a priority, which is such a shame because the “About Us” page is one of the most visited parts of a website. Potential customers normally visit this page after checking out the products and services in the online store. Your “About Us” page can turn that potential customer into a buyer…or it can turn him off your goods and business altogether. This is why it is important to create a great “About Us” page. Here are some things to consider when it comes to improving this very important part of your website:

Let the Customers Know That You Have or Can Give What They Need

There are businesses that fill in their “About Us” pages with company profiles or bios of their executives, which is a big no-no. See, customers are not really interested in what you are as a company; they are interested in seeing what you can give to them. The content that you will put in your page should reflect what your business is doing, what you are capable of, and what you already did. You can’t just say that you give excellent customer service. You need to spell it out and say that you only have less than 1% error rate and 95% shipping delivered on time. This is what your customers want to read about you.

Go Easy On The Adjectives

By now, your potential customer has already read so much marketing copy on websites that superlatives will fail to impress or get his attention. Instead of saying that your product line is innovative and cutting-edge, name the innovative and cutting-edge products that you developed. Your products and services should be able to speak for themselves without you having to heap positive adjectives on them. Your reader will know if you are laying things on thick and will doubt on your credibility.

Always Update

If you already have a good “About Us” page, don’t forget to update it as often as you can. This is where you promote your business and everything you offer. Put in every milestone your company has achieved, whether it is a consumer award you received or a new store that just opened. Your page should always be up-to-date.

Make It Readable

Your good content will be put into waste if your page is not readable enough. Take note of factors, such as font and length of the text. If your font is too small, you can discourage elder visitors from reading your content. Avoid writing paragraphs that are too long; chop them into shorter ones instead. Your text should have a line height of about 13px and sized 11px. Variations will depend on the font that you use. Times New Roman and Arial fonts are still the go-to fonts for maximum readability. Lighten or darken text according to font type and size.

The “About Us” page is one of the many pages that visitors often read first, especially if they want to know what a particular business entity can do for them. Therefore, make it a point to make this page in your website stand out. A good “About Us” page can help convert website visitors into customers.

Published: March 27, 2013 0 comments